Be Programmatic.
Connected TV
More than half of American adults under the age of 50 have “cut the cord.” That trend may have dealt a huge blow to traditional TV advertising, but it has opened the door for connected TV ads. These ads serve before or during premium content streamed through smart TVs or over-the-top devices, combining the creative and persuasive power of traditional TV advertising with more modern targeting capabilities.
Audio
Acquire new customers by advertising on the most popular streaming music and podcast outlets. The radio ad is back–it just isn’t on radio anymore. Streaming is now the primary mode for music listening, and podcasts have exploded into a major cultural force. Just as connected TV advertising has modernized the television ad format, streaming audio ads allow you to deliver potent messages while targeting valuable demographics instead of individual radio programs or time slots.
Display
Real-time bidding brings your creative display ads to the right people at the right time. Programmatic display is an automated approach to online display advertising. Available ad space can be purchased across dozens of online marketplaces simultaneously, with auctions happening in real-time based on your pre-defined bid ranges.
Native
Tell your story in crisp detail with expertly-written sponsored content. Not all effective advertising has to jump off the page. Sometimes, it’s best to blend right in. Native advertising, or sponsored content, is written advertising copy meant to match the look and feel of the outlet where it appears. Native ads deliver strong engagement and high click-through rates.