Be Discovered.
Paid Search/SEO
Capture more high-intent traffic with our proven paid search and SEO expertise.
Search connects you with customers at their moment of highest intent: When they are directly searching for products or services that your brand offers. With the right search strategy, you can climb above the competition to capture more traffic and raise your brand’s profile.
With over 90% market share, Google Search ads are the cornerstone of every paid search program.
Shopping (PLA)
Intelligently display your product listings across Google’s vast ecosystem. Google Shopping Ads, sometimes called Product Listing Ads (PLAs), help brands display their products to customers in increasingly creative ways. The service currently features over 25 billion listings from millions of merchants, and for good reason: the listings have broad visibility and deliver qualified leads and sales.
Shopping ads bring real product listings products from your inventory directly to the Google search results page and other Google properties.
Discovery
Harness a new multi-channel campaign strategy that emphasizes efficient lead generation.
Google’s Discovery campaigns are a new and scalable way to expand your reach across multiple channels. Discovery campaigns combine intent-based targeting with a wide array of creative assets to deliver personalized ads to audiences who are ready to engage with your brand.
Performance Max
Performance Max campaigns allow brands to thoroughly define different conversion goals and pursue them across six different Google properties: search, display, YouTube, maps, Discovery, and Gmail. The campaign utilizes machine learning to rapidly hone in on the highest-converting customer sets, optimizing bids and targeting in real-time to meet the objectives you define. As a goal-based campaign, Performance Max can be an effective driver of purchase decisions both in the early and late stages of a consumer journey, and it can be used to maximize key actions like new customer acquisition.